Tallinn welcomed a record number of foreign visitors in 2014
According to the foreign visitors’ survey conducted by TNS Emor, approximately 3.81 million travellers visited Tallinn in 2014, and about half of them (51%), i.e. 1.94 million travellers, stayed overnight in the capital. 37% of Tallinn’s foreign visitors stayed at a paid accommodation establishment, and 14% stayed with their friends or relatives. There were 470,000 cruise ...
According to the foreign visitors’ survey conducted by TNS Emor, approximately 3.81 million travellers visited Tallinn in 2014, and about half of them (51%), i.e. 1.94 million travellers, stayed overnight in the capital.
37% of Tallinn’s foreign visitors stayed at a paid accommodation establishment, and 14% stayed with their friends or relatives. There were 470,000 cruise ship passengers among the 1.87 million day-trippers who arrived to Tallinn from foreign countries.
Compared to 2011, the percentage of foreign visitors who stay overnight in Tallinn has decreased (-6%), and the percentage of the foreign day-trippers has increased.
The survey revealed that the main activities of visitors include visiting cafés, shopping and sightseeing. Other districts of Tallinn and the surrounding areas of the city are also visited in addition to the Old Town and city centre.
Tallinn’s foreign visitors evaluated the overall impression of their trip to Tallinn as very good (the average score was 8.8 points out of 10). Tallinn is considered to be a hospitable city. The foreign visitors gave a high rating to Tallinn’s abundant cultural scenery (3.8 points out of 4), the city’s sights (3.8 points out of 4) and good restaurants (3.8 points out of 4). The cleanliness and order of Tallinn received 3.7 points out of 4 from the visitors of Tallinn. The city’s technological environment (Wi-Fi, etc.) and the local service culture were also rated highly.
Nine foreign visitors out of ten believe that they will visit Tallinn again in the next five years. Tallinn’s foreign visitors recommend Tallinn as a travel destination to their friends, and the travel experiences are actively shared in the social media.
In 2014, the total expenditure of foreign visitors was 127 euros a day per person. The estimated amount spent in Tallinn in 2014 was 877–951 million euros by foreign visitors and 14–18 million euros by cruise travellers.
A longer summary about the results of the 2014 foreign visitors’ survey can be found here.
We would like to thank once again everybody who answered our Foreign Visitors Questionnaire on VisitTallinn website.
The winners of prizes from all respondents are:
Tallinn Card for two persons: Dmitri Zelov from Russia (Дмитрий Зелов)
VisitTallinn cardigan: Marja Lehtonen from Finland
VisitTallinn board game: Adam Bradley from United Kingdom
VisitTallinn board game: Rosa Ryhänen from Finland
A collection of VisitTallinn promotional gifts: Alla Trushevskaya from Russia (Алла Трушевская )
A collection of VisitTallinn promotional gifts: Jan Remis from The Netherlands
The winners will be contacted by the e-mail address they provided when filling in the questionnaire.